Miami · Austin
Category-defining companies
making humans & the world
healthier
A mission-driven asset management firm providing creative, flexible capital solutions for high-quality companies across the health, wellness and sustainability industry.
Who We Are
HumanCo Investments (HCI) is the preeminent consumer health, wellness and sustainability-focused asset management firm.
Founded in 2024, we provide creative, flexible capital solutions to category-defining companies that are making humans and the world healthier.
HCI was formed through a partnership with HumanCo, a mission-focused holding company that operates and incubates brands focused on making the world a healthier place.
“We are focused on finding partners that are improving wellness and nutrition, and restoring the quality of real food.”
— Ross Berman, Founding Managing Partner
Investment Thesis
A differentiated thesis within
consumer health & wellness
Primary Investment Criteria
Target Categories
Portfolio
Investment Experience
Current HCI Portfolio
A high-growth supplement brand disrupting the category through its liquid format and clinically-backed products. Dose has driven best-in-class unit economics, customer retention, LTV, and retail velocity metrics.
A leading, high-growth snacking brand focused on toddlers and young kids, offering nutritious, convenient and delicious products that are always no-sugar-added and organic.
HumanCo-Affiliated Investments
A mission-driven private holding company that builds and incubates brands focused on healthier living and sustainability.
The leading health-focused, full-service restaurant company with 45 locations nationwide offering a delicious menu with the cleanest ingredients.
One-stop destination for everyday essentials that create a healthier home and planet.
Entrepreneurship and Exit Experience
Co-founded by Jason Karp with his wife and brother-in-law, Hu remains iconic for its clean-ingredient, delicious chocolate products, becoming one of the fastest-growing snacking companies in the US. In January 2021, Mondelez acquired Hu for a record valuation.
Our People
Experienced consumer investors and asset management professionals
Our partners combine decades of experience leading asset management firms anchored by leading institutional funds (over $6B in combined AUM) with deep expertise as entrepreneurs, operators, investors and acquirors across the consumer health & wellness space.
6+ years as an investor and active board member in the consumer health & wellness category, including Hu Products, HumanCo, True Food Kitchen, and Amara.
Prior to HCI, Co-Founder of HumanCo (2019–2024), a mission-driven holding company building and incubating health & wellness brands.
25+ years as Founder, CIO and Portfolio Manager at asset management and hedge funds including Green Owl Capital Management and BAM Capital Management.
Graduate of University of Wisconsin. Based in Boca Raton, FL.
12+ years of experience investing in consumer, food/beverage, and restaurant private markets.
Prior to HCI, Director of M&A and Investments at HumanCo (2020–2024), where he sourced and executed investments across the consumer health & wellness ecosystem.
Previously Managing Director at Beechwood Capital, a consumer growth investment firm, and M&A and Strategy at The Hershey Company.
Graduate of Boston College and Harvard Business School. Based in Austin, TX.
6+ years of experience advising and investing in consumer, food/beverage, and restaurant private markets.
Prior to joining HCI in 2024, provided advisory services to leading wellness companies at Jefferies and Harrison & Co.
Graduate of University of Arizona. Based in Miami, FL.
10+ years as an operator-investor and thought leader in consumer health & wellness. Co-founder and CEO of HumanCo since 2019, and active in US food policy including food dye phase-outs.
Chairman & Co-founder of Hu Products (2011–2021), one of the fastest growing snack companies in the US, sold to Mondelez.
25+ years managing institutional capital — Founder & CIO of $4.5B AUM Tourbillon Capital, and roles at HumanCo, Carlson Capital, SAC Capital, and George Weiss.
Graduate of University of Pennsylvania. Based in Austin, TX.
Market Opportunity
The $7T consumer health & wellness opportunity
Consumer health, wellness and sustainability is a multi-decade secular trend that is only accelerating. Healthier products have grown at 2x the annual rate of the overall market for decades — and large consumer conglomerates are forced to acquire disruptors to stay relevant.
Consumer Trends
Get In Touch
Partner with HumanCo Investments
Whether you’re a founder building a category-defining health and wellness brand, or an institution seeking access to the preeminent consumer health & wellness investment platform, we’d love to connect.